K.A.C.H.O.W.
KINDNESS AND CARS HELPING OUR WORLD
A full-throttle community celebration bringing collectors, sellers and fans together for one incredible day of giving. In the room or watching from home—there's a spot on the starting grid for you.
COUNTDOWN TO RACE DAY
01 THE STORY
BIG HEARTS.
FULL THROTTLE.
We're putting the pedal down for something bigger than collecting.
On December 12, the Cars collecting community comes together for a live, professionally produced event featuring Whatnot sellers, special moments, and a shared mission to support children and families.
Join us in person in the Atlanta area or tune in from anywhere. Everyone's welcome on the grid.
BECOME A PART OF IT ↗STUFF IS
COMING.
02 THE STARTING GRID
YOUR TEAM.
YOUR COLOR.
YOUR RACE.
Whether you're in the studio or cheering from your couch, register once and we'll assign you a race team. Get race reports, cheer for your crew and make some noise for a great cause.
Registration will open when the secure system is connected. Marketing messages are opt-in.
YOUR PASS.
TEAMS
Every registration gets an assigned crew color, a personalized digital pass and a place on our growing starting grid.
03 RACE CONTROL
MEET THE TEAMS.
Four crews. One finish line. Registrants are assigned to a team to help keep the racing close. Which color will be yours?
RED
BLUE
THUNDER
GREEN
MACHINES
GOLD
RUSH
LIVE FROM THE PIT WALL
RACE CONTROL RADIO
"Attention all drivers! The starting grid is forming. Pick up your pass, rally your crew, and get ready for the biggest race for kindness yet!"04 THE CREW
MEET THE LINEUP.
Big personalities. Big collections. An even bigger purpose. Seller reveals will roll out as they're officially announced.
OFFICIAL ROSTER
DRIVERS
COMING SOON
We're keeping some surprises under the hood. Watch this space for the seller reveals.
05 THE CAUSE
EVERY DOLLAR
DRIVES HOPE.
Our community is coming together to support the children and families served by Children's Healthcare of Atlanta. Official fundraising and donation details will be added after confirmation with the Children's team.
Donations will be processed through an authorized fundraising partner, not collected by this website.
06 THE PEOPLE FUELING THE RACE
WELCOME TO THE RACE TEAM.
When a partner joins K.A.C.H.O.W., we roll out the welcome mat. Watch for fresh banners as our Race Team grows.
THE RACE TEAM IS FORMING
PARTNER ANNOUNCEMENTS COMING SOON
07 PLAN YOUR WEEKEND
TAKE THE
SCENIC ROUTE.
Coming to Georgia? We'll help you get here.
We'll post partner hotels, special discount codes, booking links, arrival information and parking guidance right here as details are confirmed.
REST UP.
RACE DAY AWAITS.
Discount hotel rates and booking codes are in the works. You'll find them here once confirmed.
08 OFF THE TRACK
THE LATEST FROM THE PITS.
Seller reveals, sponsor shout-outs, race reports and the big updates all in one place.
THE STARTING GRID IS FORMING.
Get ready for a community-driven event that puts kindness in pole position.
WE'RE JUST GETTING STARTED
THE NEXT LAP
STARTS WITH YOU.
Register for the event and opt in to hear what comes next from Bid Buy Benefit.IN THE STUDIO. ON YOUR COUCH. ON THE SAME TEAM.